natural. wholesome. ready to eat.
Subheading
Our vision
nounou was born out of the desire to make a difference – for women, for families, for our children. Mothers still bear the majority of everyday responsibility: They care, organize, and provide. Often with a lot of love – but little support.
We believe that this inequality cannot continue.
With our organic, hand-cooked meals for children from 5 months to 12 years, we empower mothers, relieve the burden on families, and give children a healthy, strong foundation for life.
nounou stands for a new way of being together – one in which care work is seen, shared, and valued. In which women don't have to choose between self-realization and caring.
And where nutrition not only satisfies, but also makes you strong.
Our vision? A fairer society – one meal at a time.
Subheading
our philosophy
nounou stands for nutrition with a sense of responsibility – organic, hand-cooked, and responsible. We believe that children deserve good food. And that healthy eating is only truly sustainable if it benefits everyone: the families we give time to, the environment we protect, and the people we work with.
That's why we rely on high-quality organic ingredients, regional supply chains, recyclable packaging, and fair partnerships – from the field to the glass.
Our meals aren't just natural and delicious—they're part of a larger idea: a world where care is shared, equality is practiced, and the future is nurtured. Meal by meal.
Subheading
Our history
I'm Maxi – mother of two and founder of nounou. And before I founded the company, I was one thing above all: angry.
Angry at a system that expects everything from mothers but gives little in return. At supermarket shelves full of children's products that contain more marketing promises than nutritional value. And at the daily struggle between care work, career, and the desire to simply be a good mother.
So I stopped complaining and just did it.
With a 4-month-old baby in my arms, I opened Germany's first healthy baby and children's snack bar at the weekly market in 2021. In the midst of the pandemic, the empty kitchen of the Maritim Hotel became the first production kitchen, the first regular customers became a growing network—and "Poppeditzje" has become nounou.
nounou is my response to a structural imbalance—and a promise to all parents who give their best every day. We don't just cook organic meals in jars. We're building an infrastructure for true work-life balance, healthy nutrition, and a society where caring finally becomes visible.
Meal after meal. Day after day.
Subheading
our mission
To change structures – glass by glass. So that healthy eating isn't an additional pressure, but genuine support. So that care work is finally recognized. And so that women no longer have to choose between motherhood and self-realization.
together, we achieve more!